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The following is from London’s Government Transport Site, read on for some awesome info!
Imagine…
A passer-by asks you for directions. As you talk to him, two workmen walk between you carrying a door. In a flash the passer-by switches places with one of the workmen, and you are left giving directions to a different person. Do you think you would notice?
Researchers at Harvard University played this trick on some unsuspecting people and over 50 per cent failed to spot the change.
This phenomenon is known as “change blindness” – only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
As a commuter on bicycle in downtown Denver I know this first hand. I’ve been nearly hit, swerved around, tailgated, passed by angry sounding muscle engines and in one blessed terrifying moment actually hit and thankfully not injured.
I’ve also experienced the opposite as a driver. It’s hard to see what you’re not looking for… which is what makes this ad campaign so great. It’s totally poignant on both sides of the coin and it makes me wonder what else in the world I”m missing by being all consumed in my own life.
Perhaps we can all take this ad as a suggestion in our every day actions. Don’t just turn on awareness when driving, but in a larger sense take a look at everything that surrounds us. Today I hope you’ll take some time to wonder in addition to making sure you don’t knock anyone off their cycle and into the gutter. 😉
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